Coversheet

Item Coversheet


CITY OF WATERLOO Council Communication Resolution approving award of Hotel/Motel Tax Council Discretionary Funds to the RiverLoop Association, Inc., in the amount of $15,000 for the Waterloo Urban Farmers Market 2021 season; the Leisure Services 2021-22 Golf Marketing Campaign in the amount of $10,000; the City of Waterloo SportsPlex 2021-2022 Marketing Campaign in the amount of $10,000; the Leisure Services 2021-2022 Event Shuttle in the amount of $15,768; and the Police Uniformed Police Presence at Events in the amount of $30,000. City Council Meeting: 10/4/2021 Prepared: 9/22/2021

ATTACHMENTS:
	Description	Type
	Hotel Motel Discr Awards Sept 2021	Backup Material
	RiverLoop Assn Farmers Market	Backup Material
	Leisure Services Golf Marketing 2021-2022 App	Backup Material
	Leisure Services SportsPlex Marketing 2021-2022 App	Backup Material
	Leisure Services Event Shuttle 2021-2022 App	Backup Material
	Police Uniformed Presence at Events	Backup Material
	Hotel Motel Tax Discr Award History Sept 2021	Backup Material
	Riverloop Assn Inc Farmers Market Application	Backup Material

SUBJECT:

Resolution approving award of Hotel/Motel Tax Council Discretionary Funds to the RiverLoop Association, Inc., in the amount of $15,000 for the Waterloo Urban Farmers Market 2021 season; the Leisure Services 2021-22 Golf Marketing Campaign in the amount of $10,000; the City of Waterloo SportsPlex 2021-2022 Marketing Campaign in the amount of $10,000; the Leisure Services 2021-2022 Event Shuttle in the amount of $15,768; and the Police Uniformed Police Presence at Events in the amount of $30,000.

Submitted by:

Submitted By: Michelle Weidner, Chief Financial Officer

Recommended Action:

Summary Statement:

Funding Recommendations:

RiverLoop Association, Inc. Urban Farmers Market 2021 Season	$15,000.00
Leisure Services Golf Marketing 2021-2022 Campaign	10,000.00
Leisure Services SportsPlex Marketing 2021-2022 Campaign	10,000.00
Leisure Services 2021-2022 Event Shuttle	15,768.00
Police Uniformed Presence at Events	30,000.00
Total	$80,768.00

Implementation, Accountability, and Communication:

Hotel/Motel Tax Discretionary Funds.

Expenditure Required/Source of Funds:

These requests total $80,768 from council discretionary hotel/motel tax funds. Hotel motel tax receipts for FYE2021 declined by 38% from the amount received in FYE2019 (pre-pandemic). We have received adequate revenue to make these awards.